Which item is listed as a type of PR outreach?

Which item is listed as a type of PR outreach?

• A. Public benchmarks
• B. Customer surveys
• C. Media alerts and fact sheets
• D. Lobbying letters

Answer: (C)

Media alerts and fact sheets are a type of PR outreach. They are classic tools used to engage the press—media alerts quickly inform journalists about an upcoming event or story angle, while fact sheets provide concise, factual background that reporters can use when crafting coverage. Other options serve different purposes: public benchmarks are metrics for assessing performance, customer surveys collect audience opinions, and lobbying letters are advocacy communications aimed at policymakers. So this item represents the outreach-focused materials used to prompt media attention and facilitate accurate reporting.

Media alerts and fact sheets are a type of PR outreach. They are classic tools used to engage the press—media alerts quickly inform journalists about an upcoming event or story angle, while fact sheets provide concise, factual background that reporters can use when crafting coverage. Other options serve different purposes: public benchmarks are metrics for assessing performance, customer surveys collect audience opinions, and lobbying letters are advocacy communications aimed at policymakers. So this item represents the outreach-focused materials used to prompt media attention and facilitate accurate reporting.